How We Served Summer Salad

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After the Success of Drop 1

GENEA STUDIOS Serves Summer Salad

Following the success of its first drop, GENEA Studios celebrated the launch of Drop 2:
Summer Salad, the newest chapter in the brand’s summer story. For the occasion, we
brought the GENEA inner circle together for a day filled with fashion, art, food, and
music, surrounded by the community that has supported us from the very beginning

Seasoned For You .
Everyone Brought Something to the Table


At GENEA, community isn’t a word we add to a
campaign because it sounds nice. It’s one of the
main reasons we create in the first place.

We want GENEA to be more than the clothes we
make. We want it to be a space where different
people, artists and local businesses can meet,
create and grow together.

That’s why the event wasn’t only about intro
ducing Summer Salad. It was also about bringing
our community closer to the talented people
and local businesses we genuinely love.

A Celebration in Full Colour

El Ashrey Studios joined us with two artistic painting workshops, giving everyone
the chance to pick up a brush, get a little messy and create something of their own.

No pressure. No rules. Just colour, creativity and a table full of people becoming
slightly too emotionally attached to their paintings.

It felt perfectly at home in the world of Summer Salad: different ideas, colours and
personalities thrown together, and somehow, they just work.


Local Flavours Only

Of course, no summer gathering is complete without something
good to eat and drink. Our table was filled by local businesses we
genuinely love and appreciate, including Sedra, Maison de Qualité
and DRNK. Each one brought its own flavour to the day, reminding us
that supporting your community can and should taste this good.

Then the Volume Went Up

360 Dose played a big part in bringing the day to life and capturing its energy from every angle.
And once the one and only Ali Khalifa took over the music, the painting workshop naturally turned into a dance floor. People danced, laughed, met someone new, and stayed longer than they probably planned to, which is usually how you know the party worked.


The Real Meaning of Summer Salad

Summer Salad is about individuality without isolation. Every piece has its
own personality, but the collection becomes more interesting when
everything is mixed together.The launch followed the same recipe.


Artists, creatives, friends, and local businesses all brought something different to
the day. No one matched perfectly, and that was exactly the point.
Because the best communities aren’t built from people who are all the same.
They’re colourful, unexpected, a little messy and much better when everyone
brings something to the table.
That’s our kind of salad

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Genea Studios is owned by Al-Khomasia for Garment, Textile, Dyeing, Printing and Embroidery

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