At GENEA, community isn’t a word we add to a
campaign because it sounds nice. It’s one of the
main reasons we create in the first place.

We want GENEA to be more than the clothes we
make. We want it to be a space where different
people, artists and local businesses can meet,
create and grow together.

That’s why the event wasn’t only about intro
ducing Summer Salad. It was also about bringing
our community closer to the talented people
and local businesses we genuinely love.

360 Dose played a big part in bringing the day to life and capturing its energy from every angle.
And once the one and only Ali Khalifa took over the music, the painting workshop naturally turned into a dance floor. People danced, laughed, met someone new, and stayed longer than they probably planned to, which is usually how you know the party worked.